Zolemba ndi zidziwitso zochokera ku E-Commerce Europe 2021, lipoti lotengera zoyankhulana ndi ogula 12,749 ku Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden ndi United Kingdom, zomwe zikukhudza Boma. za e-commerce m'misika yayikulu 12 yaku Europe.
Chiwerengero cha ogula ma e-commerce ku Europe chakula pang'onopang'ono m'zaka zaposachedwa ndipo tsopano chikufika pa 297 miliyoni.Zachidziwikire, chifukwa chachikulu chakukula uku ndi mliri wa Covid-19, womwe wasiya chizindikiro m'maiko onse aku Europe.
M'chaka cha 2021 chapitacho, malonda a e-commerce ku Europe adakula mkati mwa chaka.Kugulitsa kwapakati pa munthu pamwezi m'maiko 12 omwe adafunsidwa anali €161.Monga tanena kale, Germany ndi UK ndi misika yamphamvu kwambiri ya e-commerce ku Europe.Kuphatikizidwa ndi kuchuluka kwa anthu, kuchuluka kwa malonda a misika iwiriyi ndikokwera kwambiri, ndipo gawo la malonda a e-commerce ndilokwera kwambiri.Chaka chatha, ogula 62 miliyoni ku Germany adagula pa intaneti, poyerekeza ndi opitilira 49 miliyoni ku UK.Kumbali inayi, mayiko monga Italy, Spain ndi Poland ali ndi zogula zochepa.Nthawi yomweyo, misika itatuyi tsopano ikuyamba kukula kwambiri kuchokera pamiyezo yomwe inali yotsika.
1、 Top 12 Product Categories for Shopping in Europe
Magulu atatu apamwamba kwambiri azinthu zodziwika bwino pakati pa ogula ku Europe, zovala ndi nsapato, zamagetsi zapanyumba ndi mabuku / zomvetsera, zakhalabe chimodzimodzi kwazaka zambiri.Zovala ndi nsapato ndizomwe zidagulidwa kwambiri m'misika yonse yomwe idawunikidwa.Mankhwala ndi m'gulu lazinthu zomwe zakula kwambiri m'zaka zaposachedwa, kuphatikizapo zodzoladzola, zakudya ndi zinthu zapakhomo.Ku Sweden, mankhwala azamankhwala akhala akugulidwa kwambiri pa intaneti pamsika uno.
2、 Kutumiza mwachangu kwa katundu kumakhala kofunika kwambiri
Kugulitsa kwa e-commerce kwakula kudutsa nthawi ya mliri wa Covid-19, komanso kuchuluka kwa katundu.Nthawi zambiri, ogula pa intaneti amayitanitsa zinthu zambiri zomwe zimafunikira pakugwiritsa ntchito tsiku ndi tsiku.Zotsatira zake, ogula m'maiko ambiri amayembekezera kutumizidwa mwachangu, malinga ndi lipoti la European E-Commerce 2021.Ku UK, mwachitsanzo, 15% amayembekezera nthawi yobweretsera masiku 1-2, poyerekeza ndi 10% chaka chatha.Ku Belgium, chiwerengero chofananira chinali 18%, poyerekeza ndi 11% chaka chatha.Izi zitha kukhala zokhudzana ndi kufunikira kowonjezereka kuchokera kwa ogula ambiri atsopano, makamaka ogula okalamba, omwe adayamba kugula pa intaneti m'mabizinesi oyambilira.
Zidzakhalanso zosangalatsa kuona momwe ogula m'misika yosiyanasiyana amakonda kupereka.M'mayiko 12 omwe adaphunziridwa, njira yotchuka kwambiri yobweretsera inali "kutumiza pakhomo panu".Ku Spain, mwachitsanzo, 70% ya ogula pa intaneti amakonda njirayi.Njira yachiwiri yotchuka kwambiri ndi "nyumba yopanda siginecha kapena kubweretsa pakhomo".Ku Sweden ndi Norway, “kutumiza ku bokosi langa la makalata” ndi munthu wa positi ndiyo njira yotchuka kwambiri yotumizira.Ndipo "kudzitenga nokha kuchokera ku maloko owonetsera" ndiye chisankho choyamba kwa ogula aku Finnish ndi chisankho chachiwiri chodziwika kwambiri kwa ogula aku Poland.Ndizofunikira kudziwa kuti m'misika yayikulu ya e-commerce monga UK
ndi Germany, kutchuka kwa njira yobweretsera "courier locker" ndi yotsika kwambiri.
3, Kufunitsitsa kulipirira kutumiza kwa e-commerce kokhazikika kumasiyanasiyana
Mayiko aku Europe sali ofanana pankhani yosankha kutumiza kwa e-commerce kokhazikika.Italy ndi Germany ndi mayiko omwe ali ndi anthu ambiri ogula ma e-commerce omwe akufuna kulipira ndalama zowonjezera kuti azitha kutumizira ma e-commerce okhazikika.Ogula pa intaneti omwe akufuna kulipira zambiri pa izi ndi ogula achichepere (wazaka 18-29), gulu lazaka zomwe zitha kukhala zokonzeka kulipira njira zotumizira zomaliza.
Finland ndi Poland ali ndi chidwi chocheperako pakulipira ndalama zowonjezera zotumizira zinthu zachilengedwe.Izi zitha kukhala chifukwa chakuti mayiko a Finland ndi Poland ali patsogolo ku Europe pankhani yotumiza anthu komanso kugwiritsa ntchito bwino maloko otumizira mauthenga, komwe ogula amakhulupirira kuti mapikicha ochokera m'maloko ndi okonda zachilengedwe kuposa kutumiza kunyumba.
4, Kodi ogula ku Europe adzasankha kugula pa intaneti kwanuko pazifukwa zachilengedwe?
Ogula pa intaneti amatha kusankha kugula pa intaneti m'dziko lawo pazifukwa zosiyanasiyana.Chimodzi mwazifukwa zomwe ogula amasankha kugula m'nyumba m'malipoti am'mbuyomu ndi cholepheretsa chilankhulo.Komabe, ndi chidziwitso chowonjezereka cha kukhazikika, ogula ochulukirachulukira akugula zinthu m'nyumba pofuna kuchepetsa mtunda wamayendedwe ndi mpweya wa carbon.Pakati pa misika yonse yomwe yafunsidwa, Spain ndi Italy ndi omwe amagula kwambiri mtundu uwu wa kugula pa intaneti, akutsatiridwa ndi ogula ku France.
5, Kukula kwa e-commerce ku Europe motsogozedwa ndi Covid-19 - kukhalitsa?
E-commerce yakula mwachangu pafupifupi maiko onse aku Europe.Mu 2020, titha kuwona kukula kwa 40% m'misika ina, kuphatikiza Sweden ndi Poland.Zachidziwikire, kuchuluka kwakukula kwachilendo kumeneku kumayendetsedwa ndi mliri wa Covid-19.Ogula m'misika yonse 12 yomwe adaphunzira adati adagula zambiri pa intaneti panthawi ya mliri.Ogula pa intaneti ku Spain, UK ndi Italy adawona kuwonjezeka kwakukulu kwa kugula.Ponseponse, ogula achichepere makamaka amati akugula pa intaneti kuposa kale.
Komabe, kugula pamapulatifomu odutsa malire kudatsika pang'ono poyerekeza ndi lipoti lachaka chatha chifukwa cha zovuta zobweretsera zomwe zakhudzidwa ndi COVID-19 komanso kutsekeka kwadziko.Koma kugula m'malire akuyembekezeka kuwonjezeka pang'onopang'ono pamene zosokoneza zokhudzana ndi mliri zikuchepa.Malinga ndi kafukufuku wa chaka chino, anthu 216 miliyoni adagula zinthu kudutsa malire, poyerekeza ndi 220 miliyoni omwe adachita chaka chatha.Zikafika pogula malire, China idakhalanso dziko lodziwika bwino lomwe anthu aku Europe angaguleko, ndikutsatiridwa ndi UK, US ndi Germany.
Ofunsidwa adafunsidwanso mu kafukufukuyu ngati angachulukitse kapena kuchepetsa kugula pa intaneti zinthu za COVID-19 zitakhala bwino poyerekeza ndi momwe zilili pano.Ndemanga za funsoli zinali zosiyana pakati pa mayiko.Ku Germany, Netherlands ndi Belgium, omwe ndi misika yokhwima pa intaneti, anthu ambiri amaganiza kuti achepetsa kuchuluka kwa kugula pa intaneti, pomwe m'misika yomwe ikukula monga Spain, Italy ndi Poland, zosiyana ndi zowona, koma omwe adafunsidwa adanenanso kuti pa intaneti. Kugula kwakhala chinthu chofunikira kwambiri pa moyo wawo watsiku ndi tsiku, apitirizabe chizolowezi chomwa mankhwalawa pambuyo pa mliri.
Nthawi yotumiza: Jul-05-2022